Infocenter

Natalia Klein, Head of Business Development at Pavlova & Partners, spoke at the conference "Marketing of a Law Firm 4.0" organized by Pravo.ru.

In the format of marketers’ battle, Natalia told whether rebranding is "a cure for all problems"?
The speaker presented the case of Pavlova & Partners on rebranding conducted in 2015-2016.

N. Klein also reviewed recently rebranded legal companies on the Russian market and gave several recommendations on which rebranding tools can be useful, and which, on the contrary, are detrimental to the company’s brand.

https://pravo.ru/story/view/144427/