Infocenter

Natalia Klein, Marketing and HR director of Pavlova&Partners law firm, spoke at “Legal firm marketing 2.0 - reboot” conference that was organized by Pravo.ru portal on 20th September.

Natalia spoke within the “Brand and creative approach” session on the topic of “Re-branding as a success strategy element and a reason for announcing yourself”.
N. Klein spoke about re-branding campaign conducted in Pavlova&Partners law firm in the period between 2015 and 2016.

Marketing and HR director explained why the firm decided to make a re-branding and renaming, how the company came to it, which steps were taken and what did it result in.

It is to be recalled that Pavlova&Partners law firm was founded in 2000 as part of Inter-republic college of lawyers. The company was referred to as “Lawyer consulting № 172” before 2015. And currently the company successfully performs its professional services under the new brand.

The company re-branding presentation can be downloaded here.